Bytewise Organic White Rice Atta is rich free of Transfat and cholesterol and rich in minerals and carbohydrates. Consumes bytewise organic rice to prepare the rice flour, which does not contain any additives, and makes for a healthier and tastier option. Rice flour is a finely ground flour prepared by dehusking the outer layer of rice and then grinding it to make it into powdered form. We ensure that the packaging of our flour is done securely to maintain the purity so that it can be used fresh every time. Rice flour is white in color and powder texture, being less intrusive to taste.